In September 2025, Apple has brought an exciting array of choices. Deciding which iPhone is right for you can be a challenge with models spanning from the latest iPhone 17 series to the value-driven iPhone 16 and specialized options like the iPhone Air. To help you select the best iPhone, we'll list their pros and cons, so you can get the key points directly.
The "best" iPhone is defined by a standard of premium performance, advanced camera technology, and seamless integration with the Apple ecosystem. However, the optimal choice for you depends on your budget, how you use your phone, and your desire for the absolute latest features.
This year's "standard" for an iPhone will likely be determined by a combination of the most commonly desired features, such as top-tier performance, excellent cameras, and robust battery life. Let's break down the standout iPhones in the 2025 lineup, keeping in mind what makes each one a top contender.
The baseline expectation for a great iPhone is:
- A powerful Bionic chip
- A high-refresh-rate ProMotion display (or a very capable standard OLED).
- Significantly improved computational photography features.
- All-day battery life.
Tips: It's important to back up your useful data on your old iPhone if you don't want to lose it.
Here is a detailed breakdown of the top iPhone contenders in 2025.
The standard iPhone 17 is the new flagship for the mainstream user, offering a perfect blend of high-end features and accessibility.
ProMotion 120Hz Display: This is one of the biggest upgrades. The standard model now features an adaptive 120Hz refresh rate, making scrolling, animations, and games feel much smoother and more fluid than the previous 60Hz screen.
Always-On Display: A feature previously exclusive to Pro models, the Always-On Display is now on the standard iPhone 17, allowing you to glance at the time, widgets, and notifications without fully waking the screen.
Brighter Screen: The display's peak brightness has been significantly increased (up to 3,000 nits outdoors), making it much easier to use in direct sunlight.
Excellent Battery Life: Thanks to a larger battery and efficiency of the A19 chip, the standard iPhone 17 shows a notable improvement in battery life, with Apple rating it for up to 30 hours of video playback.
Center Stage Front Camera: All iPhone 17 models feature a new 18MP front camera that supports Center Stage, which keeps you perfectly framed during video calls even as you move around.
Base Storage: The base model now starts with more storage capacity (typically 256GB), giving users more space right out of the box.
Powerful Performance: It features the new A19 chip, which delivers outstanding speed and efficiency for everyday tasks and demanding apps, even if it's the non-Pro version of the chip.
No Telephoto Lens (Zoom): Unlike the Pro models, the standard iPhone 17 still lacks a dedicated optical zoom (telephoto) camera. You are limited to 2× optical zoom out/in from the main and ultrawide cameras, and 10× digital zoom, which is often lower quality.
Slower USB-C Port: The USB-C port is limited to USB 2.0 speeds (480Mbps), which is significantly slower for large data transfers compared to the USB 3.0/3.2 speeds (10Gbps or more) found on the iPhone 17 Pro models.
Standard A19 Chip: While extremely fast, it uses the standard A19 chip, not the A19 Pro chip with extra GPU cores and capabilities found in the Pro models and the Air.
Fewer "Pro" Camera Formats: It misses out on advanced camera features like ProRes video recording, ProRes RAW, and the more advanced 4× and 8× optical zoom options available on the iPhone 17 Pro and Pro Max.
Minimal Design Change: The physical design is very similar to its predecessor, which some may find unexciting compared to the Pro models' more dramatic material and finish changes.
Read more: What should you do after getting a new iPhone? Check the detailed steps.
iPhone 17 Pro and Pro Max are the absolute best phones Apple offers, designed for power users, content creators, and those who demand the pinnacle of mobile technology.
A19 Pro Chip: The most powerful chip available in an iPhone, featuring a more capable GPU with Neural Accelerators for AI/graphics and significantly higher sustained performance due to the new vapor chamber cooling system.
Advanced Camera System (All 48MP Fusion): Features an upgraded triple-lens system: 48MP Main, 48MP Ultra Wide, and a new 48MP Telephoto with 4× optical-quality zoom (up to 40× digital).
Pro Video & Photo Features: Full support for professional formats like ProRes RAW up to 4K at 120?fps (with external recording), Apple Log 2 (for professional color grading), and Genlock support.
Faster USB-C Port: Supports USB 3.2 speeds (up to 10Gbps), enabling fast file transfers for large ProRes video files, especially with an external SSD.
Superior Durability & Build: Features a new heat-forged aluminum unibody design for better thermal efficiency and Ceramic Shield 2 on both the front and back for enhanced scratch and drop resistance.
Longest-Ever iPhone Battery Life (Pro Max): The Pro Max offers the longest battery life of any iPhone, rated up to 39 hours of video playback. The Pro model's battery life is also significantly improved over its predecessor.
High-End Display: Features the same ProMotion (1Hz to 120Hz) and Always-On Display as the standard model, but with a less reflective anti-glare coating and up to 3,000nits peak brightness.
More RAM & Storage Options: Comes with 12GB of RAM and storage options up to 2TB (Pro Max only), making it better suited for demanding multitasking and professional workflows.
High Starting Price: Both models are significantly more expensive than the standard iPhone 17. The Pro Max carries an even higher premium.
Minimal Design Changes: The overall aesthetic is very similar to its predecessor, with the main change being the new horizontal "camera plateau" on the back.
Physical Size and Weight (Pro Max): The Pro Max is a large and heavy phone (approx. 233 grams), which may be uncomfortable for users with smaller hands.
Potential Thermal Throttling on Heavy Load (Pro): While cooling is greatly improved with the vapor chamber, some extreme stress tests on the smaller Pro model can still show performance degradation over very long, heavy gaming sessions compared to short bursts.
Durability Concerns (Aluminum/Paint): Some initial reports suggested the aluminum finish may be more prone to paint scratches and scuffs than the previous titanium (though Apple attributed this to worn-out store demo equipment).
Slightly Worse Speakers (Subjective): A few early reviews suggested the speaker quality has slightly regressed compared to the previous Pro Max, though others reported it as better.
The iPhone Air is the new, ultra-lightweight, and thin model, targeting users who prioritize design and portability over every single feature.
The Thinnest iPhone Ever: At just 5.6mm thick, the Air is exceptionally sleek, offering a unique, premium feel that sets it apart from all other models in the lineup.
Feather-Light Weight: Weighing around 165 grams, it is dramatically lighter than the Pro models, making it far more comfortable for one-handed use and carrying in a pocket.
Pro-Grade Materials: It utilizes a Titanium frame, offering a high degree of durability and a premium aesthetic despite its thin profile.
Pro Chip Power: It is equipped with the A19 Pro chip (the same generation as the Pro models), ensuring it delivers flagship performance for demanding tasks, advanced gaming, and on-device AI features like Apple Intelligence.
Immersive ProMotion Display: The phone features a large 6.5-inch LTPO OLED screen with a 120Hz ProMotion refresh rate, offering a smooth, vibrant, and spacious viewing experience.
Single Rear Camera: This is the biggest drawback. The iPhone Air features only one rear camera, meaning it completely lacks the dedicated Ultra Wide lens (limiting landscape and macro shots) and the dedicated Telephoto lens (limiting true optical zoom beyond 2x) found on the other models.
Limited Video Capabilities: It often misses out on some high-end video features like the 4K 120fps recording available on the Pro models.
Slower Charging Speeds: To maintain thermal limits in the thin chassis, the charging speed is often capped lower (e.g., 20W wired/wireless charging), making it slower to top up than the Pro models.
Compromised Audio: It typically includes a simplified speaker system (sometimes a single or less powerful stereo setup), resulting in a less immersive and lower-quality audio experience compared to its siblings.
High Price for Feature Set: Priced above the standard iPhone model, its high cost may not be justified for users who need core functionality like a versatile camera array or faster charging, which are available on the cheaper standard iPhone or the similarly-priced competitors.
Now a year old, the standard iPhone 16 represents the best value for a recent-generation device, still offering excellent performance.
More Affordable Price: The biggest draw—it is now officially sold at a lower price point than the iPhone 17, offering significant cost savings.
More Compact & Lighter: It is slightly smaller and lighter than the iPhone 17, which some users prefer for pocketability and one-handed use.
Still Very Fast: The A18 chip is still an extremely powerful processor that easily handles modern apps and games.
Full Software Support: Still runs the latest iOS and will be supported with updates for many years.
60Hz Display: The refresh rate is limited to 60Hz, which looks noticeably less fluid compared to the iPhone 17's 120Hz ProMotion display.
Lower Base Storage: Starts at 128GB, which may not be enough for heavy users without upgrading.
Shorter Battery Life: The battery life is noticeably less than the iPhone 17 (up to 22 hours video playback).
Weaker Secondary Cameras: Has an older 12MP Ultra Wide and 12MP Selfie camera (without Center Stage).
Slower Wired Charging: Reaches 50% charge slower than the iPhone 17.
The iPhone 16e is Apple's latest entry-level or "value" model, succeeding the SE line or similar. It's perfect for first-time iPhone owners or those on a tight budget.
Lower Starting Price: It is significantly cheaper than the standard iPhone 16 and other models.
A18 Chip: The chip is the same as iPhone 16, which is also excellent for daily tasks.
Excellent Battery Life: The battery life is notably impressive, often lasting longer than the standard iPhone 16 model.
Apple Intelligence: It supports the new suite of on-device and cloud-based AI features, unlike some older iPhones.
Design & Core Features: Modern All-Screen Design It adopts the current flat-edge design with an all-screen display, moving away from the older iPhone SE form factor.
Action Button: Includes the customizable Action Button found on the more premium models.
Single Rear Camera: It lacks the dedicated Ultra Wide camera, which is standard on the iPhone 16 and up.
No Macro Mode: Cannot take close-up Macro photos.
Fewer Advanced Video/Photo Features: Missing features like Cinematic Mode, Spatial Video, and the dedicated Camera Control button found on the iPhone 16.
Features & Connectivity: No MagSafe It does not support the MagSafe magnetic accessory and charging ecosystem, relying only on standard Qi wireless charging (7.5W).
Older Screen Technology: The display retains the older notch design (like the iPhone 14) instead of the Dynamic Island found on the iPhone 16 and up. It also has lower peak brightness.
Slower Connectivity: It is limited to Wi-Fi 6 (instead of Wi-Fi 7) and lacks the Ultra Wideband (UWB) chip for precision finding with accessories like AirTags.
Slower USB Speed: The USB-C port is limited to slower USB 2.0 data transfer speeds.
Once you've selected your perfect iPhone, the next step is moving your precious data, such as contacts, books, calendars, etc. While Apple provides methods like iCloud Backup and Quick Start, using a specialized tool like Samsung Data Transfer, can offer a simpler, more direct solution, especially if you have completed the setup and don't want to lose your existing data on your receiver.
- Directly transfer data from one iPhone or Android phone to another.
- Enable you to select data types before transferring your data.
- Support copying contacts, books, Safari bookmarks, and calendars from iOS to iOS.
- Help you transfer documents and contacts from Android to iPhone or iPad.
- Compatible with iOS 5.0 or later, and Android 6.0 or upper.
Download the data migration software.
Step 1: Install the Coolmuster Mobile Transfer software on your Windows PC or Mac. Plug both your old phone (source) and your new iPhone (destination) into your computer via USB cables.
Step 2: Tap "Trust" on your iOS device. On Android, follow the on-screen guide to enable USB debugging mode. Then check if your new iPhone is the "Destination" device. If not, click "Flip".
Step 3: Select data types, and click "Start Copy" to transfer your data to your new iPhone.
Choosing the best iPhone is a balancing act. If you want the absolute best technology and budget is no object, the iPhone 17 Pro/Pro Max is the clear winner. For the average user seeking a premium experience without the Pro cost, the standard iPhone 17 is ideal. And for the value-conscious buyer, the iPhone 16 offers the best performance-to-price ratio.
No matter your choice, all these iPhones provide a fantastic mobile experience. By using a straightforward tool like Samsung Data Transfer, you can make the switch quickly and confidently, ensuring you get the most out of your new device right away.
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Sophie Green, Chief Editor of Samsung-messages-backup website, has been focusing on the realm of Android Recovery, Android Transfer (Backup), Android Device Tips, Phone Clean, and Phone Transfer technologies. Recognized contributions on leading platforms attest to her esteemed expertise and reliability.
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